As time goes on I will disclose more information about the idea.
If you are thinking that I am just another crazy entrepreneur who has dreamed about an opportunity without a realistic perspective of the industry, and appreciation for it's potential to fly, well you might be right. But here are a few credentials to suggest it might get closer to flying than staying on the ground.
I have 7 years experience in the industry where the opportunity exists. At the time that I birthed the business opportunity, I was a senior executive in an advisory capacity with one of the largest players in the market and the C' suite bought into it. It then got shelved as the company went into austerity mode in the face of the global financial crisis. Subsequently the company has indicated that the opportunity is not in their plans.
The idea utilises emerging technology to develop a capability that has the potential to significantly increase revenue per customer in a market where this metric is a critical factor for success.
Another favourable part of the opportunity is that it has a significant first mover advantage which will make it difficult for competitors in the industry to become fast followers.
Once established, it opens a wide range of other opportunities to own the customer experience from start to finish.
I will continue to blog about the opportunity and progress made towards getting 5 minutes with Richard Branson and beyond.
Feel free to Tweet or post comments as you see fit and spread the word.
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