Why do you think Branson will be interested in the opportunity?

There is probably a few key reasons why I am confident Branson will be interested.

1. It will add a capability to one of his larger companies that will give it a distinct competitive advantage in an area that is critical for success in the industry where it competes. The capability will not be easy to imitate if launched well and in good time.
2. The capability to be developed (through acquisition or organically) is an Internet business, which combined with his current business, gives him a unique opportunity to gain market share in one of the most lucrative online markets around.
3. Richard Branson showed his interest in the Internet when he was asked by the Barefoot Investor

If you were at the start of your career again – with no capital or connections – what business would you go into today to make your fortune?

Branson responded

That’s an easy one – it would definitely be some kind of web-based business

(source Hanging Out With Sir Richard Branson   30 July 2010)