Why do you think Branson will be interested in the opportunity?

There is probably a few key reasons why I am confident Branson will be interested.

1. It will add a capability to one of his larger companies that will give it a distinct competitive advantage in an area that is critical for success in the industry where it competes. The capability will not be easy to imitate if launched well and in good time.
2. The capability to be developed (through acquisition or organically) is an Internet business, which combined with his current business, gives him a unique opportunity to gain market share in one of the most lucrative online markets around.
3. Richard Branson showed his interest in the Internet when he was asked by the Barefoot Investor

If you were at the start of your career again – with no capital or connections – what business would you go into today to make your fortune?

Branson responded

That’s an easy one – it would definitely be some kind of web-based business

(source Hanging Out With Sir Richard Branson   30 July 2010)

A bit more information about the business opportunity

As time goes on I will disclose more information about the idea.

If you are thinking that I am just another crazy entrepreneur who has dreamed about an opportunity without a realistic perspective of the industry, and appreciation for it's potential to fly, well you might be right. But here are a few credentials to suggest it might get closer to flying than staying on the ground.

I have 7 years experience in the industry where the opportunity exists. At the time that I birthed the business opportunity, I was a senior executive in an advisory capacity with one of the largest players in the market and the C' suite bought into it. It then got shelved as the company went into austerity mode in the face of the global financial crisis. Subsequently the company has indicated that the opportunity is not in their plans.

The idea utilises emerging technology to develop a capability that has the potential to significantly increase revenue per customer in a market where this metric is a critical factor for success.

Another favourable part of the opportunity is that it has a significant first mover advantage which will make it difficult for competitors in the industry to become fast followers.

Once established, it opens a wide range of other opportunities to own the customer experience from start to finish.

I will continue to blog about the opportunity and progress made towards getting 5 minutes with Richard Branson and beyond.

Feel free to Tweet or post comments as you see fit and spread the word.